Independent:
SSI are contacted or find artists and promote their material independently ad-hoc when SSI are notified of new material being released or fit within a promotional theme we are currently pushing.
Collaborative:
SSI and the artist(s) work in a collaborative effort to promote each other. This provides a higher exposure to both parties with more influence to our audiences.
Targeted:
SSI will at times or agreed with the artist to participate in targeted promotion. Targeted promotion is where an artist(s) are promoted to another artist(s) of the same genre, or to an audience that the genre appeals too.